Forged coupons, vouchers, prescriptions, product and medicine labels, financial instruments, IDs, tags, labels origination and authorization documents, and even passports…
They’re literally everywhere…and they’re illegal!
“With printed materials representing at least half if not more of this massive, $600 billion worldwide counterfeiting ‘business’, our industry cannot afford to ignore the issue of counterfeiting any longer,” says George Ryan, president of Graphics of the Americas (GOA), the premier Exposition and Conference. “GOA attendees from all segments of the industry, including converters, security printers, design directors, structural graphic packagers, brand owners and others need to become more engaged in mitigating counterfeits and knockoffs while increasing their abilities to identify, verify and authenticate their brand products with new and improved technologies.”
So what tools are available to help printers protect their businesses and their customers? What techniques are companies and government agencies using now, and what results are they achieving?
These and other compelling topics — covering the latest innovations to protect brand image and product integrity — are on tap when Graphics of the Americas (GOA) once again plays host to The Brand Protection Conference, February 26 – 27, 2009 in Miami Beach.
To register for The Brand Protection Conference or for more information visit www.bpc-security.com. Early Bird discount is $595 (before 1/31/09) for the conference. Full price is $695 (after 1/31/09).
Provocative and Indispensible Conference Sessions
The two-day Brand Protection Conference, first held in 2008, has fast become known as one of the most provocative and indispensible conferences on brand protection in the world. Conference sessions feature a host of speakers covering the latest technologies and techniques for protecting packages, labels and, documentation from counterfeiting. Attendees will learn the often astonishing facts about counterfeiting, and then learn about the tools, techniques and strategies available to protect them and their clients from being compromised.
On the first day of the Brand Protection Conference, Gregg Metcalf, Industry Market Manager, Strategic Initiatives at Nosco Inc., will deliver a keynote presentation providing a thorough analysis of the latest security technologies, protocols, and risk management issues for pharmaceutical packaging. He’ll talk about significant counterfeiting events in the pharmaceutical marketplace, the impact of current legislation, and will present some of the newest and most exciting technologies his company and others in the industry are using.
On day two, Honorable Robert C. Tapella, 25th Public Printer of the United States, will discuss the dozen or so security features incorporated into the newest U.S. Passports — including the latest advances in biometrics, digital photographs, RFID tracking, unique page signatures and sensory and digital authentication devices. The new U.S. passports are the most effective to date in mitigating counterfeit and forgery attempts by terrorists, organized crime operators, and others engaged in illegal activities. Tapella will also talk about plans for incorporating even more technologies into future U.S. passports, to make them even more difficult for counterfeiters to reverse engineer.
Keynote presentations will be followed each day with sessions covering a myriad of topics, including security printing techniques, security inks, nanotags, coatings, security substrates, photonic crystal chemistry, silicon “biometric” electronic DNAs for RFID, new ePrescribed Rx CMS mandates, risk management providers and services, worldwide design considerations for ePedigree-compliant pharmaceutical, health and beauty products, and packaging and labeling mandates.
The Brand Protection Conference is sponsored by GOA, Printing Association of Florida, Package Design, RFID Product News, and Converting Magazines.
This article was last modified on December 17, 2022
This article was first published on January 13, 2009
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