Before&After: Convey the Energy of the Moment

A still photo is a moment from real life on “pause.” What’s cool about design is that the designer can restart the action. The key is to think image first, not layout. Describe its lines, shapes, directions and so on, then repeat or complement them with type, color, and layout. This 16-page article from issue 42 of Before&After Magazine shows you how to use type, color, and layout to capture the energy of live action.

The bigger and more compact the words are, the more rumble they will convey; words behind the image push the action toward the reader!

© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.