Sam Luo

Sam Luo

About

Sam is a designer and educator who’s endlessly curious about how tools, technology, and creative thinking intersect. As the founder of LYH Studio on YouTube, he shares practical tutorials and modern workflows in Illustrator, InDesign, Photoshop, and emerging AI-powered tools with a community of over 70,000 creatives and more than 6 million views.

Drawing from a background in landscape architecture and visual design, Sam specializes in creative workflows, editorial design, and visual storytelling, exploring how thoughtful systems and modern tools can unlock new possibilities for designers.

Speaking at these events

Event
The InDesign Conference 2026
December 1–4 • An Online Event

The essential how-to event for creative professionals who rely on Adobe InDesign.

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Article
Interview with Sam Luo, Designer and YouTube Creator

Discover how a passion for helping fellow students led the founder of LYH Studio to amass over six million YouTube views for his Adobe tutorials.

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CPW Icons

June 7–11, 2027

Phoenix, AZ (and online)