Josh Miles

About

Josh Miles is a creative leader focused on B2B brand, content, and the practical application of AI in creative work. For most of his career he led creative engagements for client brands, building and directing teams of copywriters, designers, animators, and strategists for companies ranging from startups to the Fortune 500. Today he sits on his agency’s own marketing team, where he runs brand development and leads its AI work from the inside.

A copywriter by trade, Josh has spent fifteen years growing creative teams and helping brands connect with the people they’re trying to reach. That background shapes how he approaches AI today. He treats it as a working layer in how creative gets made, not as a novelty, and he’s candid about where it earns its place and where it gets in the way.

His current focus is on the infrastructure that makes AI usable at a brand level. He designs the systems, governance, and workflows that turn static brand guidelines into living tools, with AI built into the production process rather than bolted on after the fact. He’s one of his agency’s most active practitioners in putting these tools to work on real deliverables.

Josh lives in Tacoma, Washington with his wife and two kids. He’s an extreme leisure enthusiast—though now that he has children he’s traded his ice axes and crampons for a hot tub and vegetable garden.