Atlas Software, a leading developer of software aimed at optimizing and simplifying information flow, announced today the company has entered into an agreement to acquire software developer and systems house, Techno Design.
Developer of PrintShop Mail Software, an easy-to-use, entry-level tool that optimizes document design combining variable data, Atlas focuses on developing solutions that enable customers to achieve higher print communication value through personalization. This focus perfectly corresponds with the philosophy behind Techno Design’s Information Publishing Management (IPM) Software. IPM greatly shortens the publishing process by automating and enhancing productivity for printed media, websites and other delivery channels. With the acquisition, current partners and distributors of Atlas Software gain the ultimate web-to-print solution and a comprehensive process for variable data and on-demand printing.
"The proposed transaction will benefit our customers and partners through the greater synergy between leading publishing software tools like PrintShop Mail, Personalizer-X and the latest web based publishing tool, IPM-Entry." said Harry Raaphorst, Atlas Managing Director. "By uniting our strengths and focusing on standards like XML and JDF, Atlas and Techno Design can continue to actively drive the graphic communications industry with a total market offering.
"Since our entry level production offering is now complete with graphic design publishing technology and basic web-based publishing, we believe our partners in business will embrace the acquisition as a perfect match," continued Mr. Raaphorst. "The open architecture of the combined solutions will serve the majority of our customers’ digital printing needs over the long term while allowing them to benefit from a complete solution."
Frank Dros General Manager of Techno Design stated, "Atlas Software will greatly help us improve our technology to better serve and drive the graphic industry. The broader awareness that IPM will receive within Atlas’ sales and marketing channels will result in growth and an improved position of the new organization."
About Atlas Software
Atlas Software B.V. is the creator of the Variable Information Printing (VIP) solution PrintShop Mail It is a leading developer of software aimed at optimizing and simplifying information flow, with an installed base of over 18,000 licenses worldwide. Atlas is committed to achieving higher print communication value through personalization. The company was founded in 1989 in The Netherlands, where it has research and development facilities. Atlas maintains offices in North America and the Netherlands, and is represented in Japan.
The ability of the software to take any design program, with almost any database format, drive any PostScript print engine and support all major RIP technologies is making a major impact in the field of digital printing. Since 1993, Atlas has partnered with most leading players in the printing industry, including AHT, Canon, Creo, Danka, EFI, FujiXerox,, Hewlett-Packard, Infotec, KonicaMinolta, Kodak NexPress, NRG, Océ, Xeikon, Xerox and others in enhancing their digital print abilities. For more information, visit www.printshopmail.com.
About Techno Design
Software developer and systems house Techno Design TA offers publishing technology solutions in language, production and database publishing, selling all over the world. For the last 12.5 years, Techno Design has been one of the major creators of program additions and turnkey solutions, like the VIP plug-in Personalizer-X and the latest single source publishing solution IPM.
Techno Design stands for innovative software that will enhance quality and productivity for publishing print, websites and other media. Due to tight relationships with customers, Techno Design develops innovative software that is a direct result of market feedback. Techno Design focuses on meeting customer needs through technical advantage, creativity, and flexibility and on-time performance. Techno Design values the partnership with their customers, partners and employees emphasizing long-term relationships and mutual trust. For more information on Techno Design, visit www.techno-design.com.
This article was last modified on May 19, 2005
This article was first published on May 19, 2005
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