Apple Loosens Up
Don’t let anyone tell you words have lost their power to images, movies, or sound. In just 225 words, Apple lifted Adobe’ stock by 12 percent in one day.
Those words were a press release called “Statement by Apple on App Store Review Guidelines.” This document says that Apple has changed sections 3.3.1, 3.3.2 and 3.3.9 of the iOS Developer Program license.
For those of you who don’t speak Apple Geek, that means you can use anything you want to create apps for the Apple iPhone, iPod touch, and iPad, “as long as the resulting apps do not download any code.” And that means while Flash still won’t run on iPhones and iPads, apps produced by Adobe’s Flash cross-compiler are once again acceptable to the mighty Apple.
The same statement also announced the debut of clear App Store Review Guidelines designed to help developers understand why Apple accepts some apps and rejects others.
It will take a while before the full repercussions of these 225 words are obvious, but the new flexibility and transparency are definitely positive developments for creative professionals.
This article was last modified on January 18, 2023
This article was first published on September 10, 2010
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