Like Pantone’s ColorReady, Apple’s ColorSync is basically a way to translate different shades of color between hardware. Hues we ordinary humans take for granted (like your banana being a bright yellow, for example), are all open to conjecture in the realms of various monitors, printers, scanners and colored paper. This may sound like much ado about nothing, but if you’re in charge of the Gap’s new TV ad and the vests featured are a different color on TV that they are in real life, it’s a little more than nothing.
Macworld’s 1998 review is mostly about how to use ColorSync with several graphics programs (QuarkXPress and Photoshop), but offers some nice background into what makes color theory so unsung. Publish.com’s article delves into the brick-and-mortar universe of color theory in advertising and marketing as well as the seamy underbelly of getting colors to correspond.
For a complete summary of Apple ColorSync, visit our product page.
This article was last modified on June 30, 2023
This article was first published on March 15, 2000
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