Apple’s "PC vs Mac" TV commercials are #1 on AdCracker’s annual list of the world’s most creative ads. Other winners include a world record radio spot, and coupons that ask you to pay more.
"Humor, surprising plot twists, and simplicity are among the most popular advertising techniques this year," said Steve McNamara, AdCracker’s Creative Director. "We also see increasing creative parity, with ideas that work in any language."
Six TV commercials, three print ads and one radio spot comprise the top 10. Here are the first five:
#1 "PC vs Mac" for Apple, USA. The Apple ads use multiple advertising techniques, such as personification and conflict, to characterize the brand and depict product benefits. All in a simple format — two guys interacting on a white background. The ads accomplish so much, so easily, that they come in at #1.
#2 "Huggies Rock" is the title of a charming TVC from Israel featuring toddlers playing adult roles at work and home. But this commercial goes beyond cute kids and evocative music. There’s a philosophical message for adults about life here. And that extra layer earns it a spot in our top 10.
#3 A print campaign titled "Slim" for Levi Strauss & Co., India. These ads use a thin-line illustration style to communicate a Unique Selling Proposition, which also helps the ads leap off the page. Simple sells.
#4 "Worlds shortest radio advertisement" for the Guinness Book of Records, Norway. A one-of-a-kind, world-record, radio spot. Once you hear it, you won’t forget it. Which is more than can be said of the other 2,862 radio spots you probably heard last year.
#5 "Suicide" for Electrolux, China.
Here comes the People’s Republic with this TVC showing a woman saving a suicide leaper with her Electrolux vacuum cleaner. This ad made it into the top 10 with the help of a gutsy tag line, "It really sucks."
See all 10 ads on www.AdCracker.com.
AdCracker is an interactive tool to trigger advertising and marketing ideas. AdCracker.com was launched in 1999, with Internet sales of AdCracker CD beginning in 2001. AdCracker is used in over 90 countries by ad agencies, Fortune 500 marcom departments, schools and small businesses.