Hoefler & Co. recently launched a font playground of sorts: Discover.typography.
The nascent site encourages interaction with fonts as well as presents fonts in their “natural habitat” for easier appreciation and identification. Selecting one of the few current examples brings up a display of several fonts in nicely designed layouts.
Users are given the chance to, as they put it, “see how a font performs, especially in the company of other typefaces.” A size slider lets the user zoom in on the design for closer inspection. Clicking on any type highlights only the uses of that family in the layout and gently urges the user to shop for that font.
The resulting product page lists the entire family (or set), lets the user choose multipurpose or web versions, and even offers suggested font pairings with helpful visuals.
Though the ultimate goal of this Hoefler & Co site is to sell fonts, I’m hoping the Discovery.typography site quickly fills up with fun new examples of inspiration and creativity.
This article was last modified on July 7, 2014
This article was first published on July 7, 2014
Commenting is easier and faster when you're logged in!
Recommended for you
Think You Know What OpenType Is? Think Again!
I have been teaching typography to both students and professionals alike for ove...
Monotype Imaging Enhances its Fonts.com Store
Monotype Imaging Inc. (Nasdaq: TYPE), a leading global provider of text imaging...
Learn Typography in Ten Minutes with Butterick’s Practical Typography
What could you learn in ten minutes? A few Photoshop tips? How to speed read (so...