Consistency and quality are two hallmarks of professional brands. And to achieve consistency and quality, you need to get everyone involved in branding on the same page. One way to do this is by producing and distributing a style guide. If you’ve never created a style guide, Nigel French’s Lynda.com course, Developing a Style Guide is a great place to start.
Here’s the official description:
A style guide helps clarify a company’s voice, look, and identity. In this course, Nigel French explains the components that make a style guide—sometimes called a branding guidelines book. The course shows the importance of the style guide for maintaining logo integrity, a unified voice, and consistent use of typography, color, and imagery.
Topics include:
- Understanding how style guides fit into the branding process
- Who is a style guide for?
- Formatting the guide
- Deciding what to include
- Identifying your position statement and voice
- Working with logos and typography
- Formalizing brand colors
- Working with images
In the free movie below, Nigel describes exactly what goes into a style guide, and how a style guide enhances a company’s workflow and brand identity. Check it out!
Understanding style guides in the branding process
For Lynda.com members, if you are currently signed in to your account, you can also check out these videos from the series.
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Formatting a style guide
Working with typography
Using brand colors
This article was last modified on August 8, 2019
This article was first published on October 14, 2016
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