Part of the publicity campaign for this year’s Canadian Marketing Association Awards is a tongue-in-cheek tool you shouldn’t miss: the Ad Slider.
The Ad Slider “illustrates the perfect balance between strategy and creativity.” Here’s an animated GIF giving you a feel for it, but do visit the real thing.
The Ad Slider radio spot for Playland is my personal favorite. The 2009 CMA campaign also includes video, print ads, and a video gamed named “Brand Brawls.”
You have until July 16 to submit your work!
This article was last modified on December 14, 2022
This article was first published on July 13, 2009
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