Eyeblaster has announced the beta release of Smart Versioning, an intuitive tool that empowers media and creative professionals to easily enhance relevancy, optimize creative, localize global campaigns and cut production costs through automating ad variations and dynamic updates. Available now, Smart Versioning enables marketers to easily update ads live, without the need for complex change procedures.
With Smart Versioning, any aspect of new or existing ads can be easily modified, including images, text, video assets, sounds, fonts and languages. Advertisers and agencies can positively impact ROI of direct response campaigns by creating ad versions that improve performance with better optimization.
“We are always looking for ways to boost the relevancy of our campaigns, and Smart Versioning makes that possible,” said Chris Kerrigan, vice president of marketing at ReelzChannel. “The ability to quickly produce multiple creative versions and make changes on the fly drives better results and saves us time and money, improving our ROI.”
Smart Versioning is an effective solution for any campaign that benefits from multiple variations, including global, pan-regional and seasonal campaigns, as well as behavioral, contextual and geo-targeted campaigns.
“Now more then ever, advertisers are focused on squeezing every ounce of performance out of their ad spends,” said Gal Trifon, CEO and co-founder of Eyeblaster. “Smart Versioning offers the means to maximize budgets and obtain the absolute best performance through improved relevancy, without incurring costs or delays.”
Currently in beta, Smart Versioning joins Eyeblaster’s set of advertising tools designed to increase effectiveness and provide seamless campaign management across digital channels.
For more information, visit www.eyeblaster.com.
This article was last modified on January 6, 2023
This article was first published on February 6, 2009
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