Phocus provides an advanced software toolbox especially designed to achieve optimum workflow and absolute image perfection from the world’s largest raw image files. Phocus provides:
Uncompromising Image Quality
The new Phocus RAW processor provides the ultimate in processing quality for Hasselblad digital images, including:
* Digital lens corrections for color aberration, distortion and vignetting (DAC I, II, and III)
* Hasselblad Natural Color Solution for perfect colors
* Moire removal directly upon raw data, preserving image detail
New Camera Controls
Phocus also provides special extended controls with which to operate your Hasselblad camera. These features, such as live video for easier shot set-up and workflow, or the ability to control the lens drive for focusing when the camera is in a remote position or when the digital capture unit is mounted on a view camera, bring an entirely new level of flexibility to the way you shoot.
Leading Edge Moire Removal Technology
With Phocus software, the moire that can occur on even extremely high-resolution images is effectively removed from your images. Moire removal is automatically performed directly on the raw data, leaving image quality intact and eliminating the need to carry out special masking selections or other manual procedures, saving hours of tedious post-production work.
Flexible Workflow
The Phocus GUI features easy-to-use options that allow you to customize your set-up to suit a range of different workflow situations, such as choice of import source, browsing/comparison functions, file management, image export in a number of file formats, pre-setting of options for upcoming shoots, and much, much more.
New Metadata (GPS, etc)
The extended metadata included in all Phocus images provides for accurate and detailed cataloguing and indexing, easy image management, and includes added GPS data functionality in order to allow a range of new functions. Phocus links GPS data directly to Google Earth, for example, making geographic reference a snap and image storage and retrieval much easier.
Perfect Viewing Quality
The Phocus Viewer uses all the advanced features contained in Phocus to deliver image-viewing quality that matches every detail of what you will see later in Photoshop.
In addition, the Phocus Viewer allows you to customize layout and composition to suit your current or desired workflow, providing a wide range of options including full view, compare, browse, horizontal, or vertical view, and so on. You can have multiple folders open simultaneously for side-by-side viewing, comparison, and selection.
System Requirements
* Mac OS X 10.5 or later – at least 2GB of memory is recommended.
* Runs best using Intel processors but G4 or G5 PPC CPU’s will also function.
* Note that some older PPC Mac’s may have 64MB or 128MB graphic cards and some of these will not work correctly with 39MP images.
* For more detailed information, please see the Read Me file.
For more about Phocus, go to https://www.hasselbladusa.com/products/phocus.aspx
This article was last modified on December 17, 2022
This article was first published on June 2, 2008
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