Creating a Design Experience: Case Study

In this behind-the-scenes case study, Izzy Poirier shares the making of Pivotal Moments. What began as a collection of interviews evolved into a beautiful, printed, story-driven editorial experience. Join us as Izzy reveals the decisions, rejected directions, production constraints, and unexpected discoveries that transformed the project. You’ll see the mood boards, layouts, InDesign files, and proofs, offering an insightful, behind-the-scenes look at the process. Finally, see how the publication extended beyond the page through exhibition launches in New York City and Ottawa, turning an editorial project into an immersive physical experience.

Key takeaways:

• Translate a creative concept into a cohesive editorial system
• Design engaging experiences for long-form reading
• Recognize when an idea needs to evolve
• Adapt layouts to print, budget, and production constraints
• Extend an editorial project beyond the printed page