Can AI Make Us More Creative?

AI has quickly become part of everyday creative work, raising big questions about originality, authorship, and the role of human craft. In this session, Michael Flarup takes a clear-eyed look at what AI actually changes—and what it doesn’t. Drawing from real client and personal projects, he shows how AI can support ideation, exploration, and rapid experimentation without replacing creative judgment. You’ll see how AI outputs become starting points, not finished answers, and how tools like Photoshop help shape rough generations into intentional, personal work. This session offers a practical, designer-centered perspective on using AI as a creative partner while keeping authorship firmly human.

You will learn how to:

• Integrate AI into early ideation without surrendering creative direction
• Turn AI-generated outputs into usable starting points rather than finished work
• Make clear, intentional decisions about when to accept, refine, or reject AI results
• Apply human judgment to shape AI-assisted work into cohesive, personal outcomes
• Build a repeatable workflow that uses AI to accelerate exploration while preserving authorship