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Before&After: Design Without Rulers

Put away your ruler; here’s how to design the way you see!

We need a typeface that feels like the image. The image is full of texture; it has a rich, detailed surface and a lot of “leafy-ness.” The leaves are pointy, evenly spaced and actually look a lot like serif type. This 21-page article from issue 47 of Before&After Magazine takes you along as we design a page—not with a grid, but with a picture as our visual guide. Its lines, shapes, proportions and their relationships will govern our choice of type, sizes, colors, layout and everything else.

Color?plays?a?major?role?in?design.?The?easiest?and?best?place?to?get?a?perfectly?coordinated?palette?is?the?image?itself. Sample color swatches with the eyedropper tool, then arrange the swatches by color and value.

© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.

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