Before&After: Evocative Business Card for a Tiny Budget
This musician’s business card gets a lot of visual atmosphere out of just a few elements.
This musician’s business card gets a lot of visual atmosphere out of just a few elements. Set in faint tonal contrasts, the illustration dominates the space but does not overpower the card. It conveys the air of classical musicianship without being stuffy; it’s simple and masculine. To achieve all this, the designer had many decisions to make. This 18-page article from issue 44 of Before&After Magazine shows you how to turn a one-color business card into a visual statement.
One ink on white paper yields three levels of tonal depth: dark, medium, and light.
© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.
Commenting is easier and faster when you're logged in!
Recommended for you
Before&After: Design From a Creative Brief
To know if you’ve reached a design goal, you must first know what the goal is. T...
Before&After Design Tip: Use a Ghosted Logo to Make a Great Notepad
This small notepad shows off your logo and lets your reader interact with it slo...
Before&After: Design Like a Lazy Person
Design is easier if you segregate your page into two zones—image here, type ther...