In the past, Adobe’s MAX conferences have been overwhelmingly aimed at people on the coding side of the Web/mobile divide. In an attempt to balance the scales a bit, this November’s MAX in San Francisco will include ADIM@MAX.
The Art Directors Invitational Master Class (or ADIM) is a phenomenon that normally happens only once a year. ADIM 2008 was this spring, but mastermind Russell Brown is making an exception and staging another two-day ADIM that overlaps with MAX. Every ADIM has a theme, and this theme’s a winner: The Jurassic Graphic Safari.
Here’s the scoop from the ADIM@MAX site:
Day 1 – Sunday, November 16, 9am–10pm
Day 2 – Monday, November 17, 8:00am–5pm
This hands-on instructional course that brings top art directors, designers, illustrators, and photographers together to learn advanced tips and techniques using Adobe products. You will learn from Russell Brown, Sandee Cohen, Mordy Golding, and some of the best designers and instructors in the industry. All classes are hosted on Mac computers running the latest Mac OS software. The limited class size for ADIM@MAX offers participants an intimate and inspiring environment in which to get early instruction on new applications from industry experts, ask questions, and network with others in their field. ADIM is like no other design event on the planet. It is designed to motivate and inspire. It’s an event that promotes zany behavior and rewards participants for wearing crazy theme-based costumes.
Who should attend?
* Art directors
* Graphic designers
* Illustrators
* Photographers
Topics covered on day 1
* A review of all things new in Adobe Photoshop
* Working with the new Adobe Bridge and Camera Raw
* Advanced selections and masking techniques
* Layers, blending, and cloning techniques
* An introduction to the new 3D transformation tools
* Creating lenticular 3D images
Topics covered on Day 2
* Adobe InDesign power tips and tricks
* Images, frames, and links
* Beautiful typography
* Mastering automated formatting with Styles
* InDesign creative effects
Presenters
Russell Brown, ADIM host and senior creative director, Adobe Systems
RussellBrown.com
Mordy Golding, founder at Design Responsibly LLC
Mordy.com
Sandee Cohen, InDesign expert and renowned teacher and trainer
Vectorbabe.com
The ADIM @ MAX Theme
Classic Jurassic Dinosaur Movie Posters
The Main Project
The goal of the ADIM@MAX conference is to help participants boost their knowledge, improve design workflow, and make their Adobe Creative Suite projects more efficient.
The focus of the event is hands-on Photoshop and InDesign projects. Using newly acquired knowledge and sharpened skills, participants will create their own, highly personalized designs for a 3D Classic Jurassic Dinosaur Movie Poster. Participants will design, print, and construct their final project during this event. Participants will have the opportunity to work with a collection of 3D dinosaur models supplied by DAZ 3D.
Class Projects Include
* Create a personalized 3D monster movie poster using the latest version of Photoshop.
* Transfer your design elements to InDesign for an advanced page layout project.
* Experiment with new Adobe technologies created specifically for designers.
Special guest speaker:
On Day 1 there will be a special guest speaker who will inspire you with a portfolio of recent projects. This year’s guest will help recharge the creative monster in everyone.
ADIM + Event Pass
Same price regardless of purchase date: $1,590
Attendees interested in participating in the ADIM lab can purchase an ADIM + Event Pass. This pass gives attendees access to the two-day ADIM lab plus the remaining two days of MAX.
Each ADIM + Event Pass includes:
* Two full days of ADIM labs: Sunday–Monday, November 16–17
* Opening night reception with drinks and dinner: Sunday, November 16 (Jurassic Safari Costumes Welcome!)
* Continental breakfast: Sunday–Wednesday, November 16–19
* Lunch: Sunday–Wednesday, November 16–19
* All keynotes and evening activities: Monday–Tuesday, November 17–18
* Two days of breakout sessions and labs: Tuesday–Wednesday, November 18–19
* CD collection of Russell Brown’s tutorial movies
This article was last modified on December 17, 2022
This article was first published on August 25, 2008
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