"How do I translate my visual graphics into logical ideas that my client will accept?" has always been the question among graphic designers. Providing the answer is Neenah’s latest promotion for the prestigious CLASSIC CREST® Brand, called, "Presenting Identities." This ingenious resource, which was created by leading design firm Farmhouse Design, has all of the components to make any business identity complete. Known as the "Complete Communicator," CLASSIC CREST® Papers offer a variety of colors, weights and sizes as well as matching envelopes, label stock, announcements, digital sizes and sustainable offerings, too! The second you open the folder, you see why it is the logical choice for business identities.
Offering a fresh take on presenting and thinking, the promotion’s purpose is to help graphic designers present identity design to clients who are more linear, logical thinkers.
"We hope to bridge the gap between right brain creatives and left brain strategists," says Kristin Carpenter, Assistant Design and Advertising Manager for Neenah Paper. "When clients better understand the designers’ thought process, they can be more confident when making decisions about their brands and identities."
Validate Your Color Selections
The promotion is divided into four sections, according to the components of an identity design: Special Processes and Unique Items, Color, Type and Consistency. In each section, along with eye-catching examples, Neenah offers tips on how graphic designers can include their thought processes and decisions in the presentation. For example, "Use well-known corporate colors like UPS Brown, Coca-Cola Red, IBM Blue," the promotion reads, "to reference the importance of color and its associations."
And validate your color selections by consulting the Neenah Paper Guide to Using the Dewey Color System® "Olive Is Not Drab promotion." Research further indicates how important using color might be: 80 percent of business cards are still printed in black ink on white paper[1], and 90 percent of business cards go into the circular file[2]. It has to make a graphic designer stop and think, "Could color make all the difference?"
"Identities are starting to include untraditional pieces that grab clients’ attention," says Carpenter. "Paper, special processes and color are all becoming even more important factors. Graphic designers feel no limit to how they can use this versatile paper because they trust in the print performance of CLASSIC® CREST Writing, Text and Cover Papers."
Winning Examples: PAPERWORKS
It’s easy to see why three of the four examples used in "Presenting Identities" are former winners in the PAPERWORKS Contest. PAPERWORKS — which was recently updated to include all four geographic regions — recognizes graphic designers, paper merchants, printers and end users for the finest examples of using Neenah’s Writing, Text and Cover papers as well as the Fox Heritage and Gilbert brands. PAPERWORKS Contest entry forms can be downloaded at www.neenahpaper.com/contestforms or printed forms may be obtained from Neenah Paper customer service by calling 1-800-558-5061 then press 5.
The Environmental Edge
Rounding out the CLASSIC Paper offerings, two colors in the CLASSIC brands are now available as FSC-certified and Processed Chlorine Free (PCF): Recycled Bright White and Recycled Natural White. Neenah is the first mill in the world to watermark the FSC symbol and Chain of Custody into its papers and the first premium paper mill to be certified PCF by the Chlorine Free Products Association (CFPA).
The papers are made without chlorine or chlorine compounds, and they can now proudly carry the PCF emblem. Third-party certifications such as those from the CFPA demonstrate that the exciting choices Neenah offers are also environmentally unsurpassed. CFPA is an unbiased organization that is forging new ground to verify high environmental standards are being met. It offers a credible way of assuring customers that Neenah has met the most rigorous standards.
To request a copy of the CLASSIC CREST® Papers "Presenting Identities" promotion, call 1-800-558-5061 and press "5," email fi*******@*********er.com or contact your local authorized Neenah Paper merchant. You can also visit www.neenahpaper.com.
About Neenah Paper
Neenah Paper manufactures and distributes a wide range of premium and specialty paper grades, with leading positions in many of its markets and well-known brands such as CLASSIC, ENVIRONMENT, UV/ULTRA II, NEENAH, EAMES™ and other fine brand names. Neenah Paper is a proud consumer of Green Energy and is a U.S. EPA Green Power Partner. Neenah also manufactures many brands carrying the Green-E, Green Seal and Forest Stewardship Council (FSC) certifications. For more information, call 1-800-558-5061 and press "5" or visit the web site at www.neenahpaper.com.
[1] Business Card Basics, www.allbusiness.com/operations/facilities-office-equipment/3779004-1.html
[2] Chris Brunner, Ninety Percent of Business Cards Get Dumped Because of Poor Planning, www.hedgefundsspace.com/ (September 1, 2004)
This article was last modified on July 6, 2007
This article was first published on July 6, 2007
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