89% of Sales Pros Want Customizable Design Templates
|
If you work with sales professionals, it’s no secret that they don’t always have easy access to branded marketing collateral they need. Creating customized materials takes a lot of valuable time, and it can also involve a lot of back-and-forth communication with sales, marketing and creative teams to finalize a single piece of collateral. According to a recent survey by Santa Cruz Software, a majority (66%) of sales professionals have often had to proceed without their needed materials because they are too difficult to find or create.
In sales and marketing, branded, customized marketing materials are the foundation for attracting and acquiring new customers. Whether it be social media ads, promotions, event fliers, brochures, or some other material, branded collateral is often necessary to communicate the message to the right audience – and it is needed quite frequently. According to the same study, 54% of sales professionals are spending 3 or more hours per week creating custom pieces of marketing collateral. In addition, 80% are creating at least 5 pieces of branded marketing materials per month.
So what makes it so difficult to create the necessary branded collateral for a project? A lot of the challenge comes with the inevitable back and forth between the different teams involved with a project. To create even one piece of marketing collateral can take a lot of teamwork between marketing, sales and creative teams. Each team plays a different role in ensuring that the materials are up to standards and are creating a message that is in alignment with the brand’s messaging and in a design that matches brand guidelines.
For an improved workflow, an overwhelming majority (89%) of professionals agree that using branded marketing templates to create needed marketing materials would make their lives easier.
What if we told you that scalable branded marketing templates was not just an idea, but a reality? Brought to you by Santa Cruz Software, BrandingUI is an online branded marketing portal where design teams can plan, execute, and distribute cross-media marketing collateral and campaigns globally.
What is BrandingUI?
The BrandingUI portal is the ultimate bridge between creative, sales, and marketing teams. Using BrandingUI, in just one day you can have your own fully-functional, branded collateral management system for secure online design and ordering with approval workflows, production email notification.
How does it work? First, use your in-house design team or outside agency to professionally design templates using Adobe InDesign. These design templates will be saved within the BrandingUI portal and can be accessed or edited at any time. You choose which elements of the template can be edited and which elements are locked, ensuring brand compliance. Then, from your web browser, instantly make the templates available to your sales or field marketers anyplace in the world, restricting which team members can see which templates. This means that your team members will be able to create their own branded materials in no time at all! When needed, you can even set up final output steps, so you can require final approval or even automatically send to a nearby printer. No need to consult with or have back and forth communication with different teams.
BrandingUI lets your design team focus on strategic creative campaigns while empowering your local marketers or sales reps to have the materials they need when they need them. The portal seeks to cut down the turnaround time to create meaningful branded materials so that professionals can spend more time generating more sales. Using branded design templates, professionals expect to be able to generate around (30%) or more in additional sales.
Are you ready to streamline the branding process for your team? Learn more about the BrandingUI marketing portal today. For more information on the survey, download the full survey now.
 |