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Monthly Archives: October 2018

How to Create a Single-Image Book Promotion eBlast

Here are step-by-step instructions so you can make a single-image graphic that can be sent via email from a publisher like Publisher’s Weekly. Anatomy of an effective book promotion A book promotion eBlast graphic is all about making people want to buy the book. It should grab the reader’s attention, sell them on the book, […]

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Chalk Lettering, a Return to Low Tech

One of the most charming trends to hit graphic design and typographic solutions in the recent past is chalk lettering. With so many aspects of modern life dependent upon and reflective of high tech and digital solutions, the return to more organic, handmade techniques has become a very fashionable approach. It is an extension of […]

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What’s New with Lightroom Classic CC 8.0

The venerable Lightroom application got a bit roughed up last year. For several years, Lightroom users had been screaming for better performance, and version 7.0 delivered speed improvements. But that was overshadowed by a sprightly newcomer, Lightroom CC 1.0. Adobe even swiped Lightroom’s previous name in the transition, saddling the original with the “Classic” moniker. […]

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