If you still want to convert the swatches, then:
1. Select the swatches;
2. Right click with mouse;
3. Select “Swatch Options…”;
4. Choose the model you like and
5. Click “OK”.

Are the hyperlinks OK in Word?
Are they formatted with character style in Word?
Do they need to be active in InDesign?

Step by step:

1. Create new document with 3 facing pages;
2. In the hamburger menu on the pages panel deselect ‘Allow Document Pages to Shuffle’;
3. Move the 1st page to snap with the other two to form the cover pages;
4. Select the ‘Page Tool’ (3rd from the top);
5. Select the spine page;
6. Set the left and right margins to 0 (or any other small value);
7. Now resize the width of the spine and the right most page (the front page) will snap to the spine.

Can you upload a screenshot or maybe the file to see what is going on?

You should use ‘left indent’ and ‘right indent’.

If you have Quite Imposing Plus plug-in for Acrobat, you can do it very easily and quickly.

Only in font editing apps.

Cheap and has everything you need:

https://cr8software.net/type.html