Hey,

For starting a new logo design project, I usually recommend beginning with sketches or brainstorming before jumping into digital design. This helps in exploring different ideas and finding a strong concept. Balancing creativity with client expectations can be challenging, especially when the client isn’t sure what they want. It’s helpful to present a few options and guide them based on your expertise while keeping their feedback in mind.

When it comes to typography, choosing a font that’s both readable and stylish is key. For modern or minimalistic logos, stick to clean and simple fonts. Make sure the font works across different mediums like business cards and websites.

For color theory, selecting a palette that reflects the brand’s identity and appeals to the target audience is crucial. Resources like Adobe Color or Coolors can help in creating effective color schemes.

Handling client feedback can be tricky. It’s important to know when to stand firm on design choices and when to adapt based on client input. Clear communication and setting expectations upfront can help manage this.

I hope this helps! If you’re working on brand identity design services, these tips might be useful.

Cheers!