David-I dont convert the images to cmyk before I place them. Will that make them more vibrant? Gert, I know its 'more' of a flat image when printed on newspaper but when I flip through I do see other ads that seem more vibrant than mine so I thought it must be the way they are exporting them or the color setting they are using. I will speak to the paper again and see about a better ICC profile, maybe that wil help. Thank you!