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• • March 29, 2017 at 12:11 pm #93178
    Michelle Jolicoeur

    Member

    I’m curious how others are handling the conversion of standard print formatted brochures for the web. I utilize the multi-page method for creating brochures discussed here. (https://creativepro.com/new-folding-tricks-in-cs5.php/comment-page-1). I find this method very satisfying and effecient, even if most printers find it annoying and will often convert your ID file from 6 pages to 2 during the prepress process.

    When creating a tri-fold brochure (or a brochure with even more panels), converting it for web-viewing is not as straight forward as converting a booklet. A flat tri-fold loses all of it’s dimensional characteristics and the storytelling reveal of pages as it’s unfolded. And obviously, the front panel, back panel, and inside flap are out of order when providing a flat pdf.

    Do you find the need to reorder these pages (which is easy with the ID methods above) or do you let the reader see the out of order pages and let put it all back together again? I have a method, but I’m wondering what others do.

    If you do reorder them, do you break it out as follows?
    Front Cover
    Inside Flap
    All 3 Inside Pages
    Back Cover

    Or do you Output the covers as a spread or the Front cover and inside flap as a spread?

    Thanks again for your help.

  • March 31, 2017 at 12:52 pm #93313
    Lala Lala

    Participant

    If I were doing this, I would do the 6 page method you mentioned, export the PDF as 2 pages to make the printer happy,
    and then for the web layout… I guess it depends on how much time you have and how much experience you have doing web design.

    No time at all = rearrange 6 pages logically in the order you’d want the viewer to see them,
    left to right and then top to bottom, export with no changes at all. 3 panels fitting the width
    of the display, then 3 more after they scroll down.

    A little time = make a new ID file and copy-paste the contents to a slightly different layout
    that is more web-friendly… for example the front cover of a brochure would be tall and thin,
    buit the header of a web page would typically be wide enough to fit the screen width.
    So you’d basically copy and paste the contents of 3 panels onto one landscape page
    and shuffle items until they look good.

    Lots of time / paid web desiger = maybe do a nice interactive online brochure
    where the user can click and open up 3D-looking “folds” as if they were handling
    an actual printed brochure. Then your layout doesn’t change, you just get a 6 page
    PDF to your web guy and let them hassle with the rest.

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