Optimizing Workflows for Better Alt Text

Alt text is not just a requirement—it’s the result of a creative, collaborative process that works best when you make it part of your content and design workflows from the start. In this session, we will shift the focus from how to write alt text to how to build the systems and partnerships that make great alt text possible. You’ll learn how design, marketing, and product teams can co-create processes that generate meaningful alt text, turning visuals into rich, discoverable content experiences. We will also examine where AI fits into the process, accelerating production without sacrificing the human insight needed for accuracy and nuance. 

Key Takeaways:

• Alt text is a creative and strategic asset, not just a compliance task, and works best when developed early through cross-functional collaboration.
• AI can support scalable alt text workflows, but human review is key to quality and brand alignment.
• When integrated into content and design systems, alt text enhances not only accessibility but also SEO, content discoverability, and user engagement.