Smaller Email Animations for Bigger Impact

Animated emails grab attention, increase engagement, and drive higher conversions—but creating high-quality, lightweight animations is easier said than done. The limitations of file size, looping constraints, and GIF compression can turn even a simple animation into a frustrating challenge.

In this session, we’ll explore how to create compelling, efficient email animations that captivate audiences without bloating file sizes or slowing load times. Learn expert techniques that can be applied when using Adobe Express, Photoshop, PowerPoint, or After Effects, to craft visually stunning animations that align with email best practices. 

Whether you’re a designer or marketer, this session will give you the tools to enhance your emails with movement—without sacrificing speed or deliverability.

Topics Include:

• Strategies to keep animations under recommended email size limits while maintaining visual impact
• How to reduce file weight with efficiency
• How to create email-friendly animations using Adobe Express, Photoshop, PowerPoint, and After Effects