In Sync and On Brand

Today’s creative teams manage a large amount of information and assets while moving at a fast pace. They are asked to master more formats, move more quickly, and often, do it in a remote or hybrid format. So how does a small team, juggling a multitude of projects with numerous moving parts, stay aligned? With caution and a good plan.

Join creative director and brand strategist Prescott Perez-Fox to learn a host of techniques and tools that small branding, design, and marketing teams can use to stay unified and organized. We’ll examine file organization, file versions, collaborative ideation, research, and all-purpose communication. We’ll also explore ideas for managing brand logos, icons, photos, fonts, and colors via CC Libraries.

Everyone—from art directors to project managers to marketing strategists—will pick up a little something to take back to the team to reduce headaches, streamline the workflow, and keep everyone in the loop.

Topics Include:

• Asset management best practices
• File version control
• Collaborative workflows