From Pixels to Conversions: Email Design That Delivers

Do you want to create marketing emails that not only look great but also deliver real results? Whether you’re new to email design or looking to refine your skills, this session will guide you from the fundamentals to more advanced strategies. You’ll learn how to design visually engaging, high-converting emails while collaborating effectively with marketers to achieve business goals.

We will begin with the essential components of effective email design, including brand consistency and layout principles. Next, we’ll explore best practices for crafting emails that drive conversions, such as event registrations, content downloads, and customer engagement. Finally, we will discuss email optimization, workflows, and how to measure success using key performance metrics and testing strategies. 

Topics Include:

• Core email design elements that balance brand consistency with creative freedom
• Best practices for conversion-focused emails—driving action through design
• Effective collaboration with marketers and understanding ownership
• Workflows and templates to streamline your email design process
• Key email metrics, industry benchmarks, and strategies for testing success
• Moving beyond aesthetics—designing with strategy and results in mind