Getting Buy-in From Your Employer

Are you struggling to get buy-in for accessibility from leadership at your organization? This session goes beyond generic advocacy and dives into the strategic motivators that drive executive decisions. You’ll learn how to tailor your accessibility pitch based on the values that matter most to your leadership—whether it’s reducing legal risk, increasing revenue, aligning with social values, or future-proofing your brand. We’ll walk through a four-pillar framework and arm you with targeted questions and data points to build a strong, customized business case that gets results.

Key Takeaways:

• Discover the four key motivators that influence executive decision-making around accessibility: risk, income, justice, and sustainability.
• Learn how to frame accessibility as a strategic advantage, not just a compliance task.
• Gain practical questions to assess your organization’s readiness and identify gaps in your current approach.
• Receive powerful talking points tailored to different C-suite priorities so you can build stronger internal support.