Express More with Type: Designing with Emotion and Meaning

Typography shapes how your message is felt before it’s read. Type can whisper, shout, persuade, and even mislead.

In this session, join internationally renowned type superstar Ina Saltz to explore the expressive power of type. See how type choices carry personality, set tone, and define voice across everything you create. Move beyond safe defaults and make deliberate typographic decisions that bring clarity, meaning, and impact to your work.

This isn’t about rules or formulas. It’s about developing a sharper instinct for what type is saying so you can communicate with greater intention and confidence.

You’ll learn how to:

• Make more confident, intentional typographic decisions in your marketing work
• Choose type that aligns with your message and brand voice
• Recognize whether your typography is reinforcing your intent or working against it
• Use expressive type to create impact while maintaining clarity and readability