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#59234

Bravo!

Piracy is one of those “elephants in the room” we keep hearing about.

I have to say I respect Adobe for keeping pretty quiet about piracy, because almost anything they could say would sound hypocritical. On the one hand, they lose to crooked big-shots who make a profit out of using illegitimate software. On the other hand, they gain from having an army of up-and-coming, small-scale, lateral-thinking experimenters who cannot afford the legitimate version (unemployed, non-students, unaffiliated learners, etc.).

Every business is well aware of the marketing potential of a “loss leader”, and I'd be amazed if Adobe were the only business in the world that had somehow not awakened to its potential… But piracy is a loss leader of doubtful legal status, so Adobe can't actively promote it.

All the same, it is fascinating and exciting to live in such interesting times, isn't it?

This article was last modified on April 12, 2011

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