Reply To: Best Settings for Exporting a PDF for the Web

I would make a couple of suggestions to David's settings…

If you use Acrobat 6 compatibility, decide if you want to turn your InDesign layers to Acrobat layers. Use for bilingual text in PDFs, etc.

Use Tagged PDFs if you expect sight-impaired readers to use the PDF with screen readers. If you are involved with a state or the Federal government, you usually HAVE to use tagged PDFs. You might want to use the Article tool in Acrobat too.

150 ppi compression for color and grayscale images, but 600 ppi for monochrome.

I usually don't include the sRGB profile as most browsers assume it is the default, but as David said, it is small. You will see almost no color shift when converting from CMYK to sRGB.

For “normal” PDFs, I still use the PDF-print settings, but turn on the bookmarks and hyperlinks settings. If I don't use those features, not harm done. To include bookmarks (very useful navigation feature), create a TOC. The TOC can be on the pasteboard.