Reply To: Automatically placing text with formatting

I would use GREP styles. If you are unfamiliar with GREP styles, watch this video: https://tv.adobe.com/watch/learn-indesign-cs4/applying-grep-styles/

In this instance, create the appropriate character style for the appearance of the word BROWN and then create a new paragraph style and go to the GREP style tab of the dialog box, and make a new GREP style that searches for:

BROWN

and have it apply the character style you have created.

Be aware that GREP styles will apply this formatting to the word BROWN only if it is typed in upper case. If you had the word BROWNING for example, the BROWN in the BROWNING would be formatted but the rest of the word would not. GREP styles are case sensitive.