Reply To: Is it acceptable to rasterize body copy?

This shows how the industry has gone down hill in quality.
Photograph can be printed at a lower resolution and look acceptable but text no.
Your eye is very attuned to to text and line and you will easily pick when the text is not as sharp as it could be.
Now a straight line at 0º, 90º etc will print fine, turn it to 30º or worse still 15º and you will see the staircase that is created.
So you can print a business card from a 300dpi or even a 150dpi file it is just that it will not be as clean and sharp as it should be.
PDF with embedded fonts are what the industry works on and ensures that text and vector graphics print at the resolution of the output device.
If you and your clients accept less than optimal quality then fine. You can also print business cards from an RGB JPEG file and then watch the customers complain that the colours are not right, (gamut anyone!) So what can be done and how it should be done are two different things.

I come from the packaging industry so we are interested in the best quality possible, We run 20 & 15 micron second order stochastic screen with 6-colour process so there is quality.