Reply To: Is it acceptable to rasterize body copy?

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#103884
Tim Murray
Member

The company doing 300 dpi and JPEG logos has no business creating artwork. The text should either be in a typeface the printer has or should be embedded (if possible) in, say, a PDF. Logos — unless it’s a photograph — should usually be EPS, SVG, AI, or some vector format. If the customer’s art dept says “it’s perfectly suitable for print” then they settle for less than excellent.

This article was last modified on May 21, 2018

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