Reply To: Is it acceptable to rasterize body copy?

The company doing 300 dpi and JPEG logos has no business creating artwork. The text should either be in a typeface the printer has or should be embedded (if possible) in, say, a PDF. Logos — unless it’s a photograph — should usually be EPS, SVG, AI, or some vector format. If the customer’s art dept says “it’s perfectly suitable for print” then they settle for less than excellent.