This is the second post in the Publish Online Project of the Month series. Be sure to also check out the first post: Irish Landscapes and the January 2016 issue of InDesign Magazine.
This time, let’s take a look at some automobile marketing from Kia, promoting their Sportage model.
This 29-page document functions as a digital brochure, with a heavy emphasis on photos and a very sparse amount of text.
The opening page features just a single full-page image of the Sportage, with a rapidly pulsing button inviting you to click onward.
The next page features 5 buttons that slide and fade in from all sides. When clicked, each button opens a pop-up frame containing a close-up photo (with animated caption) of some detail of the car.
The third page gives you links to three YouTube videos that play in a new browser tab in fullscreen mode. The buttons also pulse to get your eye, like the arrow on the first page.
Pages 4-29 form the bulk of the brochure with a gallery of images showing the Sportage in various colors, angles, and locations.
What struck me about this was not that the gallery composed almost the whole document, but that all the pages in it were text-free. No ad copy in sight. Viewers are left to form their impression of the car purely by its looks. I’m guessing this is common in car brochures, both printed and digital.
After the gallery, the closing page leaves you with contact information, and a link to the Kia website.
When you view the Sportage brochure at Adobe.com, the available thumbnail navigation at the bottom of the page is especially fitting. It gives you quick (and key for this project) image-based navigation throughout the document. Viewers can jump right to the videos, or the index page of the gallery (which you could also think of as a purely visual section-level Table of Contents). If you don’t see the page thumbnails, click the grid button at the bottom of the viewing area.
Overall, the Sportage brochure is a good example of a digital document enhanced by a little bit of animation and interactivity, which are not all that complicated to create in InDesign.
If you want to know more, click here to check out Adobe’s tutorial on getting started with Publish Online.
Submit Your Projects!
We’re on the hunt for interesting Publish Online projects we can spotlight in this new monthly feature. If you’ve created one for yourself, your company, or your client, we’d love to see it! Please email mi**@*************ts.com with the URL and a few details about the publication, and include “Publish Online Project” in the Subject line. We can’t promise anything, but we will personally respond to every email submittal.
This article was last modified on January 28, 2021
This article was first published on January 13, 2016
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