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Thomas Phinney

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Articles

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Article

Case Study: Designing a New Logo

Developing a new logo for an established brand is always a tricky thing. You want to present a fresh to the prospective clients without alienating or confusing your current customers. Extensis, the company that produces the font-management application Suitcase Fusion, recently decided to replace its dated logo with one that’s more in step with what […]

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June 7–11, 2027

Phoenix, AZ (and online)

CreativePro Week 2026

Thomas Phinney

About

Articles

Case Study: Designing a New Logo

June 7–11, 2027