Thomas Phinney

Thomas Phinney

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Case Study: Designing a New Logo

Developing a new logo for an established brand is always a tricky thing. You want to present a fresh to the prospective clients without alienating or confusing your current customers. Extensis, the company that produces the font-management application Suitcase Fusion, recently decided to replace its dated logo with one that’s more in step with what […]

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June 29–July 3, 2026

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