
Sarah Hyndman
About
Sarah Hyndman is a designer/researcher. She’s the author of the bestselling book Why Fonts Matter and the founder of Type Tasting . She creates live experiments that explore human behaviour by prompting your brain and senses to get curious.
She has been experimenting since 2013. Sarah leads the way in typosensory perception and combines her findings with collated research. She has co-published papers with Professor Charles Spence of the University of Oxford.
Sarah collaborates with multidisciplinary experts from scientists to sound designers and perfumers. She’s given keynotes at SXSW, Adobe MAX, Design Thinkers, London Design Festival and TEDx. Sarah has been a guest on TV and radio and her work has been featured by BBC Radio 4, CNN, Creative Review, Dazed, The Times and Wired.
Sarah creates experiences that transform what audiences feel, think, taste, smell and do.
Website
LinkedIn
Instagram
X (Formerly Twitter)
Articles
See all articlesInterview with Sarah Hyndman, Type Expert
Q&A with Sarah Hyndman, who is presenting at the CreativePro Design + Marketing Summit