The difference between “typeface” (or just “face”) and “font” is bedeviling. Garamond is a typeface. Easy. A typecase filled with all the letters, punctuation, numerals, and symbols of 12-point Garamond is a font. The typeface can have styles, like italic and bold. 14-point Garamond Bold is a font. A typeface is a design; a font […]

This is the absolute truth: Creative Paper takes great care to collect super-fresh sheep poo from the rainy mountains of rural Wales and take it back to the mill in southern Snowdonia (Figure 1). A new grade of paper begins with only the very finest materials, and they make other papers using waste paper, rag […]

This story courtesy of PaperSpecs.com. Here is a very simple approach that got a seasoned professional to open mail that otherwise would have gone right into the trash. Most of us open our mail over or near a trash basket, bucket, or other receptacle. We can usually spot the unwanted pieces. It takes about a […]

This story courtesy of PaperSpecs.com. Catalogs are more than glorified mail. The two fundamental ways of acquiring sales are to generate traffic to a store or Web site (traffic generation) and to convert catalog readers or Web site visitors into customers (traffic conversion). Thus, the catalog has a dual role — to generate traffic and […]