This is the fifth article in a series called “Sales 101 for Creatives” aimed at helping creatives decrease the highs and lows for a steadier flow of activity and sales. Sales and opportunities for new projects don’t just walk in the door in a steady stream. With these four fundamental activities you create opportunities. Avoiding […]

This is the fourth article in a series called “Sales for Creatives.” “Tell me more” are the three most powerful words and the key question to consultative and relationship selling. I know you might be thinking “But I’m not a salesperson,” but the reality is everyone who is trying to propose a solution/concept is in […]

You sit in a meeting trying to explain your idea…you think it’s brilliant, you think it’ll be fantastic…but the client just isn’t buying it. They can’t seem to see the value of paying for your idea or what you are pitching. Why is this happening? So many creatives deal with this on a regular basis whether they are […]

This is the second article in a series called “Sales for Creatives” aimed at helping industry professionals understand how to identify key people in a sales/pitch situation and use it to land the business they want. The pitfalls of not knowing Have you ever gone into a pitch or sales situation only to have the […]

This is the first article in a series called “Sales for Creatives” aimed at helping industry professionals understand sales basics and use it to land the business they want. Sales 101: Education, Active Buying and Closing A good friend of mine likes to say, “Nothing happens until somebody sells something.” He’s a salesman for a […]

Editor’s Note Author Renee Brisson-Khan is an enthusiastic veteran of previous PePcons and we asked her to share some tips for her fellow InDesign users on how to get most out of attending. Don’t miss her previous post, Preparing for PePcon: Coming Up With Your Conference Strategy. After days of conference sessions and networking, even the most organized people with […]

Editor’s Note 2015 brings many opportunities to enrich your knowledge of InDesign and the print and digital publishing industry by attending professional conferences like PePcon, the Print + ePublishing Conference (which is produced by the same people behind InDesignSecrets). In 2015, the 6th annual PePcon will take place June 1-4 in Philadelphia, PA. You can find all the details on the […]