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Matt Mayerchak

Matt Mayerchak

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Articles

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Article
How to Prepare and Preflight Ads

How to manage the unique set of production challenges that come with producing print ads

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Article
The Art of Making Fine Art Books

This article appeared in Issue 71 of InDesign Magazine. The digital revolution may be in full swing, but a visit to any museum store provides ample evidence that for fine art catalogues, print is alive and well. How does working on fine art books differ from other print documents? What makes a great art book stand […]

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CreativePro
Article
Unexpected Uses for Conditional Text

InDesign’s conditional text feature is great for creating multiple versions of text, such as different languages, or switching between US and European prices in a catalog. But even if you don’t create documents that are released as multiple versions, there are other ways that conditional text can be very useful during production. If you’ve ever […]

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Article
How to Prepare and Preflight Ads in InDesign

Want the ad you’ve built in InDesign to soar? Preflight is the key!

Learn more
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