Thaddeus Coates
About
Thaddeus Coates also known as Hippy Potter is a Brooklyn based illustrator, animator, and art director whose work lives at the intersection of storytelling, nostalgia, and bold character design. Best known for his vibrant universe Hippy Potter World, Coates creates emotionally resonant visuals that blend playful aesthetics with deeply human themes like identity, community, and imagination. Thaddeus has collaborated with globally recognized brands such as Adobe, Adobe, CAVA, Urban Decay, Lenovo, and Disney, bringing his distinct visual language to campaigns that center joy, representation, and cultural relevance. His work has appeared across digital platforms, physical installations, licensed products, and live events, reaching millions through social media and experiential activations. Beyond commercial work, Coates is deeply committed to community building and mentorship. Through initiatives like Gentle Reminder, he uses art as a tool for affirmation and mental wellness, encouraging audiences to slow down, feel seen, and embrace softness in a fast-moving world. He is a frequent speaker and participant at creative conferences, including Adobe MAX, where he shares insights on turning play into powerful design and building sustainable creative careers rooted in authenticity.
Articles
See all articlesInterview with Thaddeus Coates, Artist and Character Designer
Thaddeus Coates shares his fun and fearless approach to design and how community inspires his vibrant optimism and character designs.
