About
Charlie McGwire is a New York-based brand designer and creative strategist with over a decade of experience crafting impactful visual identities. Currently serving as the Branding and Design Manager at Boston Consulting Group (BCG), Charlie leads strategic brand initiatives and builds scalable design systems tailored for marketing and growth.
With a deep background in visual storytelling and a sharp eye for detail, Charlie has spent the last 10 years helping brands translate their core values into design assets that resonate. He specializes in creating flexible, cohesive design systems using Figma, ensuring consistency across all marketing touchpoints—from digital campaigns to brand guidelines.
Charlie’s approach blends creativity with systems thinking. Whether developing new brand architectures or refining established identities, he focuses on clarity, usability, and long-term impact. His collaborative style and strategic mindset have made him a trusted partner across disciplines, from marketing and product to executive leadership.
As the design landscape evolves, Charlie remains focused on bridging brand integrity with agility—empowering teams to move fast without compromising on visual quality.
Speaking at these events
The Design + Marketing Summit 2025
Master design and production techniques for social media, email, print, video, and more.
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