Cass Taylor

Cass Taylor is a seasoned creative professional with extensive experience in visual storytelling, brand strategy, and creative production. Currently, Cass is working as a Senior Presentation Specialist and Principal Brand Strategist, offering design strategies for various venture capital firms, where he directs brand alignment and presentation concepts for high-stakes fundraising events worldwide.

Previously, Cass was the Sports Marketing Manager at Adobe, where he developed and executed strategic brand activations for organizations like the Golden State Warriors and the National Women’s Soccer League, overseeing a budget of $350k+. He spearheaded an activation strategy at the Chase Center that featured a collaboration with an Adobe artist, marking the first time one was chosen to design the fan t-shirt for the Golden State Warriors’ Fan Night.

Cass also served as the Purpose Marketing Lead at Adobe, where he was honored with the Propolis Top 80 U.S. Marketers award for leading a volunteer cultural content committee. His team reviewed over 225 marketing campaigns, ensuring alignment with Adobe’s DEI core values. Cass has delivered keynote addresses at industry conferences, most notably discussing purpose marketing as a driving force in business.

Prior to this, Cass was the Creative Producer at Adobe, leading brand experiences at major events like Adobe MAX, where he oversaw the design and execution of creative strategies that connected consumers to the Adobe brand.

In addition to his corporate roles, Cass has been an active advocate for diversity and creative education. He led the development of Adobe's Creative Student and Student-Athlete Micro Internship Programs, featured in an ESPN story, and played a key role in launching the AMPED Creative Cohort program for HBCU students. Outside of his corporate career, Cass is a Board Member of Codehouse, a non-profit focused on connecting students of color with opportunities in technology, and he also served as Chairman of the School Committee at Saint Francis High School in Mountain View, California. His tenure included driving initiatives for a $68M innovation building as Phase 1 of a 3 Phase +$100M campaign, which opened in December 2022.

Cass's passion for innovation, creative leadership, and community engagement continues to shape his professional journey, both in corporate and non-profit sectors.

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