About

For four decades Paula Scher has been at the forefront of graphic design. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher has been a principal in the New York office of the distinguished international consultancy since 1991, where she has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a wide range of clients, that includes, among others, Bloomberg, Microsoft, Bausch + Lomb, Coca-Cola, the Museum of Modern Art, the Sundance Institute, the High Line, the Public Theater, the Metropolitan Opera, the New York City Ballet, the New York Philharmonic and Jazz at Lincoln Center.