Take a closer look at the recent InDesign Poll on the homepage. The question? “Besides InDesign, which two apps do you use most? (pick 2)”
As of this writing, 632 people have voted.
The obvious winner is Photoshop with roughly 38% of the vote. Next up is Illustrator with roughly 30%.
And who’s the biggest loser?
Well, if you asked me before I saw the results I would say ‘probably Muse, Google Docs or Bridge’. But boy was I wrong. The loser is actually InCopy! The application that is basically the sibling of InDesign. The application that should’ve stopped writers from using Microsoft Word or Google Docs to send files to a designer. The application that has powerful editing and tracking changes features. And how much votes did it get?
1.
Yes, that’s a number one. Out of 632 people only one person could say that this is an important app to him/her.
But what’s even more troubling is the fact that Microsoft Word has more votes than Muse, Google Docs, InCopy and Bridge COMBINED! And InCopy should’ve replaced Microsoft Word a long while ago. It’s 2016 and we designers still have to struggle and clean up Word files on a daily basis. And forget about putting it on a server and tracking changes both ‘in’ and ‘out’ of InDesign.
So what’s the solution? In my view, it’s very simple. Make InCopy FREE. Yes, free.
InCopy cannot survive as a standalone application. It’s like Bridge. It’s an application that is needed for InDesign, but wouldn’t stand alone. Unless it’s free of course.
I have quite a few periodicals that I design that has a very tight budget. And to ask that every contributor should fetch out $20 a month for InCopy is never gonna happen. So what happens? They stick with their lazy method of using Word, and I have to struggle with it. If InCopy were only free, my entire workflow would become much more efficient, and I would have reason to force myself and (politely) others to learn and use InCopy.
I know that it takes a lot of chutzpah to suggest to a company to suddenly give away something for free. But what I’m basically asking of Adobe is to reexamine the entire purpose and place of InCopy and to realize that to add value to InDesign, InCopy has to be available for free so contributors can start creating in InCopy and not in (shudder) Microsoft Word.
What do you say? Do I have a point, or did I miss the point entirely? Please share with me your thoughts and maybe Adobe will take notice.