“It’s 100 percent natural.” “We’re an eco-friendly company.” “This is the greenest product in its class.” Ever hear or read an overarching statement like this and wonder if there’s any substance behind it?
If you’re a print buyer or designer today, one of your biggest challenges is determining which environmental claims are relevant, meaningful and verifiable, and frankly, which ones are not. PaperSpecs’ Webinar, “Greenwashing: Wringing Out the Truth,” will give you practical tools and useful information to make these determinations with more confidence.
November 5, 2008
Register here
Guest speaker Scot Case, VP of TerraChoice Environmental Marketing, Inc., an internationally recognized expert on sustainable business strategy development, responsible sourcing, green supply chains and environmental marketing, will offer his unique perspective on the market’s response to our desire for sustainable products and services.
“As consumer demand for greener products continues to accelerate, more and more companies are making potentially false or misleading environmental claims about their products and services. A recent study found that 99 percent of environmental claims on products fail to meet the environmental marketing guidelines recommended by the Federal Trade Commission, U.S. Environmental Protection Agency, Consumer Union and others,” says Case.
A Full Range of Topics
During the one-hour session, Case will review green consumer trends, define the six sins of greenwashing, discuss effective ways of reaching customers without greenwashing, reveal ways to sell green to everyone not just the “green” consumer and share the value of independent third-party environmental certification programs.
On her decision to offer the Webinar, PaperSpecs founder Sabine Lenz said, “We feel it’s vital that designers and print buyers get the facts about environmental claims, have reliable ways to verify them and be able to help their clients market with green integrity.”
Thanks to the generous support of Neenah Paper, “Greenwashing: Wringing Out the Truth” is free and open to the public, but space is limited. You may reserve your seat today for this special event at www.paperspecs.com/webinar_signup.
About Scot Case
Scot Case is an internationally recognized expert on sustainable business strategy development, responsible sourcing, green supply chains and environmental marketing with more than15 years of professional experience. As vice president of TerraChoice Environmental Marketing, he helps connect retailers and consumers seeking more environmentally and socially responsible products with the manufacturers supplying them.
Scot has consulted with a variety of organizations around the world including: Wal-Mart and its suppliers; the World Bank; the U.S. Environmental Protection Agency; the Japanese Green Purchasing Network; government agencies in the Philippines, New Zealand and Australia; the National Institute of Governmental Purchasers; National Association of State Purchasing Officials; and dozens of U.S. Federal agencies and state and local governments. He has delivered more than 250 keynote speeches, full-day trainings and presentations throughout the United States and abroad.
This article was last modified on December 17, 2022
This article was first published on October 14, 2008
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