Lostwas designed by award-winning designer, Abbott Miller, Partner, Pentagram NY. Miller chose Wollemi as the subject for this promotion because its story epitomizes the resiliency and fragility of nature, and the responsibility we have to share and conserve that message. “It’s a fascinating story. The text in the book is written in four languages (English, German, Spanish, and Chinese) to express the global issue — realizing the power of nature, and the importance of helping to conserve it. Mohawk shares that belief and is an active proponent for sustainable practices. Lostis printed on FSC-certified, Mohawk Options 100% PCW paper,” says Miller.
Lostdetails the discovery of the Wollemi in 1994 by a park ranger in a remote section of Australia. Photography throughout the book shows fossils of the tree’s foliage, which until its discovery had been the only evidence of the tree’s existence, and the dense but endangered Wollemi forest, which research revealed was a living artifact of the Jurassic era. A proven survivor through time, mass extinctions, ice ages, droughts, fire, and the evolution and spread of mankind, several nonprofit organizations are now collaborating to protect the remaining population through the sale of seedlings worldwide.
Printed by Williamson Printing, Dallas, Texas, Lostuses a combination of four-color process plus match metallic greens, bronze, brown, blue and black. Cover and text pages are produced on three shades of FSC-certified, Mohawk Options 100% PCW, and 100% of the electricity used to manufacture all of Mohawk’s papers is offset with Renewable Energy Certificates from non-polluting windpower projects.
For more information, or a copy of Lost, call 1.800 the mill or visit www.mohawkpaper.com, go to Resources in the top navigation bar, click on Order Samples, and type “options wollemi promotion” in the Promotion field.
About the Wollemi Pine
The Wollemi Pine is a member of the Araucariaceae family which is thought to have existed 200 million years ago. Its discovery in 1994 is considered to be a major botanical find – akin to finding a dinosaur alive today. The Royal Botanical Gardens and Domain Trust, through its commitment to the Wollemi Pine Recovery Plan with NSW national parks and Wildlife Services have licensed Wollemi Australia to propagate and market the Wollemi Pine. Royalties will be invested in the conservation of the Pines in the wild as well as other rare and threatened species. Seedling Wollemi Pines can be purchased at www.ancientpine.com
This article was last modified on December 17, 2022
This article was first published on August 20, 2008
Commenting is easier and faster when you're logged in!
